I turned an economics degree into a marketing career.
I wanted to make things that actually reach people. Five-plus years of experience across SEO, content strategy, paid media, and social — working across SaaS products, eCommerce brands, and WordPress ecosystems in the US, UK, and Europe.
Right now I'm leading content and social at E-Warmup, a SaaS email deliverability platform. I'm also Head of Marketing at CieloOps, where I co-founded Serpely — an agentic SEO tool built for the AI search era, and a product I hold equity in.
Before this, I led digital marketing, content strategy, and social media for international software development companies including WellDev AG (Switzerland) and WPManageNinja — across their product lines and global markets. That's where I learned to build content that ranks, converts, and compounds.
Economics grad from SUST who ended up writing landing pages and building growth funnels. It makes more sense than it sounds.
I picked up a guitar in school and never really put it down.
I'm the guitarist, lyricist, and band leader of BUFFERING, an alternative progressive rock and metal band I've been building since 2015. I write and tune all the songs. Three originals out, a debut album on the way, and all our music is live on global platforms including Spotify and Apple Music.
I also play guitar for DOPAMINE, a modern metal band formed through a national battle of the bands reality show. We aired on national TV and finished in the top 3 of The Cage: Season 1. My third band is Eden's Garden, an atmospheric rock project with a sound as cinematic as it gets.
My work extends beyond the bands. As a music producer and session guitarist, I've worked across recording sessions, mixed and mastered tracks from scratch, especially for my bands, and played guitar for a movie score and TVCs and jingles. Sound is a craft, and I take it seriously in every room I work in.
Outside the stage, I've spent years teaching guitar, working with over 20 students throughout my musical journey.
